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	Article Index
	Introduction
1.	Selecting and Evaluating Keyphrases for Search Engine Marketing
2.	The Simple Process of Getting a Website Designed and Developed
3.	The Best Way to Sell Products or Services On The Internet
4.	Paid Inclusion Search Engine Submission
5.	What You Need To Have Thought About Before Starting a Website Design and Development Project
6.	The Five Laws of Internet Marketing
7.	Domain Hosting - Beginner Lesson
8.	How to Write Carrot-Wielding Copy!
9.	Choosing the Right Keywords Adds Up to Success For Your Website!
10.	A 20-Point Checklist for New Home Businesses
11.	Professional Website Marketing Strategies
12.	Successful Logos Explained
13.	Search Engine Optimization Basics
14.	How to Boost Your Chances at Having a Successful Web Site
15.	How to Turn Tire Kickers Into Customers
16.	How to Transfer Your Web Site to Another Host
17.	Selecting a Search Engine Optimization Company
18.	Do-It-Yourself Web Design for Small Business
19.	The Myth of 'Guaranteed #1 Ranking' in Search Engine Marketing
20.	Search Engine Optimization: Do it yourself

Do-It-Yourself Web Design for Small Business

Small businesses and Home-based businesses need a strong web presence to counter the massive advertising and marketing budgets of their larger competitors, but establishing that presence with a professionally designed website can be a costly option. In many cases, the most affordable way to get the web site you want for your business is to do it yourself. It is possible to create your site even if you are not experienced in HTML (Hypertext Markup Language), you can find helpful programs which will assist you in your design efforts. It is not as daunting a task as it may seem to be.

Here are a few tips for finding software to meet your small business, or home-based, business's needs.

1) Know Your Options When it comes to web site creation software, there are three types to choose from: Text editors, HTML editors, and WYSIWYG editors.

Text editors, which are basically any word processing program such as Word or Notepad, require extensive HTML knowledge.

HTML editors are much like text editors except they include additional features to aid inexperienced users, such as color-coded tags and pre-prepared CGI and Java scripts. If you have little or no experience with HTML, an HTML editor is a better choice.

WYSIWYG, which stands for What You See is What You Get, programs like FrontPage or DreamWeaver allow you to design the pages' appearance without writing code. You pick what you want and the program automatically generates the code.

Sample Prices for WYSIWYG SOFTWARE

• Macromedia Dreamweaver ($399)

• NetObjects Fusion ($149.95)

• HyperText Studio 4.06 ($99 - $519)

• EasyWebEditor ($59.99)

2) Look for the Features You Need When you start browsing for web site software, you'll want to look for a few key features, such as ready-made templates, wizards (they make many tasks easier and quicker), auto-backup, and pre-built code. Remember to also keep in mind your own level of HTML experience. If you are inexperienced, then you will want plenty of templates and wizards to help you along. Likewise, if you feel comfortable working with code, then you may want to choose programs without all of the bells, whistles, and help since they will cost you less.

3) Do Some Research Never buy a program, especially not one for business, without trying it out first. Most of these programs have demos or free trials available on their manufacturers' web sites. You can also check with sites such as CNET.com or Epinions to get an idea of which programs are being recommended by users. Check with popular computer magazines for their experts' input as well. All of this research will give you a good idea of which programs to explore and which to avoid when you are making your final buying decision.

4) Keep in Mind Your Budget Depending on which type of web design program you choose, your costs will vary dramatically. Text editors, for example, are often already on your computer. Notepad, a feature of Windows, makes a very usable text editor and will cost you nothing extra. HTML editors, on the other hand, can cost anywhere from $0 to $100 while WYSIWYGs are priced from $70 to $500 and up. Well-known brands, such as Adobe and MacroMedia, will cost more but the quality of their programs and the stability of their company make them a better choice than the inexpensive software from unknown vendors. Also, be sure to look for programs that offer free or reduced price upgrades so you continue to get the most from your software without paying full price again every two or three years. With these tips, you should have no trouble finding an HTML program that fits your needs and your experience level so you can create your own professional-looking web site without draining your business's budget.

SIDE BAR: No matter which software you use, a good knowledge of HTML will always be helpful. Here are some links that help tremendously in learning HTML and web design skills: http://hotwired.lycos.com/webmonkey/teachingtool/html.html http://www.davesite.com/webstation/html/ http://www.w3schools.com/html/default.asp

If you want to develop a professional looking web site quickly and affordably with out purchasing expensive software and spending endless hours learning different programming and development languages; Try Site Studio. With SiteStudio , you need not know anything about FTP, HTML, Telnet, HTTP, or imaging software.

SiteStudio has made it easy to get a custom looking web site without having to know a lot about computers or the internet. With this very easy to use full featured design software you can quickly and easily create a polished look that's just right for your company.

Site Studio Plan Features: